Science of the absolutely obvious I hear you say - but have a look at some of the photos on this blog - taken at various used car retailers in continental Europe and you will see that it isn't that obvious to everyone!
Would this dirty engine bay impress you?
- Professional remarketing in continental European
- Setting the standard for used car preparation
- Preparing damaged alloy wheels
Its true to say that the low standards illustrated by these images generally exist in developing countries although its also fair to say I have seen some horrendous examples of used vehicle preparation in places such as Austria, Finland, Spain and Sweden too.
See the below which show dirty tyres, a previous owners badge , which had been half heartedly scraped off and a car without wheel trims - these vehicles were actually marked for sale on a used car display area of a HUGE multi national dealer group. Is it any wonder this company cannot make their used car operation pay or that the vehicles in the photograph had been on sale for some considerable time?
Before I undertake a detailed anaylsis of a retail motor dealer I always view the used vehicle display area first. Without exception it is the used car display which is the heartbeat of the dealership. Show me a dealer with a well defined ,crisp and eye catching display of well prepared used vehicles and I'm prepared to bet his profits will be well in advance of similar dealers in his area, region and country.
Motorvator is a company that exists to help automotive companies of all sizes to profit from great retail products and services. Please visit our website www.motorvator.co.uk and download our free whitepapers and client case studies.
David Rathband
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